This 3 minute video explains how PI firms monetize past inquiries that never hired them.
The Revenue You Already Paid For
Every PI firm has a hidden asset:
Thousands of past inquiries who:
Never hired anyone
Got overwhelmed
Decided to “wait”
Had injuries that later worsened
Ran out of money
Chose the wrong firm
Simply weren’t ready at the time
Most of them didn’t reject your firm.
They just weren’t ready yet.
And most firms never speak to them again.
This Isn’t Marketing. It’s Revenue Farming.
This is not:
Buying new leads
Running ads
Outsourcing a call center
Blasting emails
Paying retainers for “effort”
This is:
Monetizing a neglected asset you already own
Unlocking revenue from people who already raised their hand
Turning past intake into a compounding revenue stream
Creating monthly yield without increasing ad spend
That’s Revenue Farming.
Why Past Intake Converts Better Than Cold Traffic
Past inquiries:
Already know your firm
Already trusted you once
Are not being sold by other firms
Convert at materially higher rates than cold leads
And timing is the real variable. Most people don’t hire a PI lawyer the moment they first inquire. They hire when:
Pain escalates
Bills pile up
Diagnoses change
Financial pressure hits
Settlement expectations reset
Revenue Farming is about being there when that moment happens.
Performance-Based. No Risk.
This is not another monthly marketing expense.
We do the work first.
We only get paid if it produces signed cases you actually want.
How it works:
Your intake database is re-engaged under your firm’s brand
Outreach is done professionally and compliantly
All interested prospects are routed back to your intake team
Your team controls case evaluation and signing decisions
We do not replace your intake team or change how you sign cases
We focus only on cases you actually want
Fees are tied to signed clients only
No long-term commitments
No obligation to continue if it doesn’t perform
If clients aren’t signed, fees aren’t paid.
If clients are signed, the upside is immediate.
Why This Outperforms Traditional Marketing
You’re not competing against other firms
You’re not paying for new traffic
You’re not relying on cold prospects
You’re not increasing your ad spend
You’re re-engaging people who already raised their hand.
This doesn’t replace your intake, your marketing, or your ad campaigns.
It sits alongside what you’re already doing.
You keep running ads.
You keep generating new leads.
You keep signing cases the way you always have.
Revenue Farming simply monetizes the inquiries that didn’t convert the first time —and keeps doing that every month.
This Is a Fit If You:
Have consistent intake over time
Have a database of past inquiries
Have capacity to take on additional cases
Want more revenue without more ad spend
This Is Not a Fit If You:
Have little or no historical intake
Cannot take on additional cases
Only care about buying new leads
Want activity instead of outcomes
Month 1 → Harvest revenue from past intake
Month 2 → Harvest again from remaining contacts + new intake
Month 3 → Repeat
Month 4 → Repeat
Is There Untapped Revenue in Your Intake Database?
A short conversation is enough to determine:
Whether Revenue Farming makes sense for your firm
Whether your intake history supports it
Whether there’s meaningful upside being left on the table
Revenue Farming isn’t about doing more marketing.
It’s about finally monetizing the marketing you already paid for.